To establish longevity of the campaign, I needed more than one way to connect with the local Buffalonian. So I created three taglines that would resonate with the viewer and create an emotional response to the campaign.

Loyalty, Buffalo is known to be loyal to sports teams despite continued losses.

Cold, Buffalo is known for being cold and snowy. If you have lived in Buffalo through one winter you can relate to the struggle. However, that struggle is something that every Buffalonian can connect and relate.

Wings, enough said.

These three aspects can create a year-long advertisement campaign through magazine ads, billboards, and bus stop ads.