Branding // logo | package | print

For my senior thesis, I branded a fictitious brewery called Mad Hops.

I drew inspiration from art deco architecture. I chose art deco because I wanted to incorporate geometric shapes and lines into the design. The logo plays off of animal instincts and wordplay. After I created the logo I then made the bottle caps, labels, coasters, food and cocktail menus, letterhead, envelope, business cards, banners, and more.